Custom reporting for recruitment: how large companies maximize results with API

In modern recruitment, data is not just numbers—it is the foundation for managerial decision-making and effective planning. While CleverStaff offers a set of standard reports, large companies often need much more from their reporting: deeper granularity, custom formulas, their own KPIs, and analytics tailored to their specific business processes.

That is why we offer access to “raw” data via API, so you can build any reports in tools such as Power BI, Looker Studio, Tableau, or your own internal systems. Many of our large clients already work this way. However, in practice, many companies still do not realize that this option exists. Here is how it works.

Why standard reports are sometimes not enough

Every large company has its own recruitment logic, built on internal formulas for evaluating recruiter performance, hiring funnel stages, specific business processes, unique KPIs, and more. These elements are usually not covered by universal solutions.

As a result, even if CleverStaff already includes the metric you need, but the calculation formula does not match yours, standard reports may not fully meet your requirements.

To ensure that you do not have to adapt to the system, but that the system works for you, we have opened access to all the necessary data.

How it works – step by step

In a large company, there is usually an integrations specialist. This can be either an in-house IT professional or a trusted freelancer involved in critical projects. The key requirement is that this person understands APIs.

Together, you create a technical specification that defines exactly what data is needed, how frequently it should be updated, and which fields, filters, events, and recruiter actions should be transferred. CleverStaff can provide everything that is recorded and processed within the system behind the scenes.

The specialist on the client’s side receives all the necessary instructions: how to connect to the API, which endpoints to use, how to authenticate, what data is available and in what format, and so on. They then set up data transfer to Power BI or other tools and configure regular data updates there.

After that, recruiters, team leads, and managers can independently build their own reports, configuring everything they need: custom KPIs, automated funnels, time-to-fill metrics based on their own formulas, recruiter-specific reports tailored to management needs, and more. All of this can be consolidated into a custom analytical dashboard.

Benefits of API-based reporting

• Personalized automated reports are more effective because all complex analytics are built on 100 percent of the company’s data.
• CleverStaff developers can quickly enable the transfer of the specific data you need via API after receiving your technical specification.
• The cost of this solution is more affordable than most custom-built solutions within automated systems.
• This approach is especially valuable for large companies with multiple recruitment teams, businesses with complex analytics and custom KPIs, agencies working with large datasets, and companies already using business intelligence tools.

In summary: CleverStaff API is a way to gain unlimited analytics tailored precisely to your recruitment processes. We provide the data—you build reporting that fully matches your business needs.

If you would like to enable the API and start receiving “raw” data, contact us and we will be happy to help 🙂